Whisky And Formula One

Last year, Johnnie Walker was named as the official whisky of the Formula One racing series, and if you watched last weekend’s 2015 Monaco Grand Prix, chances are you couldn’t miss JW’s branding all over the famed Cote d’Azur track. A recent [2014] study indicates that last year’s broadcast of the Monaco Grand Prix had a visual exposure to alcohol branding every five seconds during the two-hour broadcast – not surprising, then, that Johnnie Walker became the official whisky with that kind of exposure rate.

Conversely, tobacco was banned from advertising in Formula One beginning in 2008.

The post Whisky And Formula One appeared first on Whisky Critic – Whisky Reviews & Articles – Style. Attitude. Whisky..

Advertisements
Standard

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s